Saturday, January 5, 2008

How to Hunt Backlinks Efficiently

Back links popularity has become so ‘popular’ – for lack of a better word – online lately. The more back links one has from similarly themed websites, the more the search engines tend to favor them in the search engine rankings.

So how do you develop the links that help you develop strong link popularity?

1) Exchange links with other web masters. There are plenty of web masters online, many in your niche or market area, who would love to exchange links with you, just as you want to exchange links with them.

So how do you do it? Type in your keyword to the search engines, and send a letter to each of the top-fifty web masters for that keyword. Many of them will ignore your email, others will respond favorably.

One warning: place your links on links page containing no more than 20 links each, and link to that page from your main page. NEVER put your links on your main page – you will bleed away too much of your search engine rankings when they come from your main page.

Second warning: Web sites to which you link that have a Google pagerank of 0 can negatively impact you, so it is critical that you check the pr of your outbound links periodically, or especially if your search engine rankings fall.

2) Submit your web site to web directories online. There are several lists online of up to 500 web directories; sort them by page rank and submit to the top 100.

3) Write articles, put text anchor links in the articles, linking back to your web pages, and submit them to them top 100 web directories online. Again, there are lists of up to 900 online; sort them according to page rank; helpful hint: there are about 120 with page rank of at least 4.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Wednesday, January 2, 2008

Professional Internet Marketing Consultant - Now You Can Become!

Becoming a professional internet marketing consultant is a business opportunity that individuals who are well-versed in e- business and internet marketing may be interested in pursuing. If you are new to internet marketing, you could certainly become a professional internet marketing consultant; however, a lot of preparation is needed because providing professional services as an internet marketing consultant requires knowledge and experience with a variety of different types of internet marketing.

If you are interested in become a professional internet marketing consultant you should analyze your internet marketing skills, identify your strengths and weaknesses, and craft a plan for educating yourself and strengthening your internet marketing skills in areas that are lacking. Developing your expertise in the field of internet marketing prior to offering services as an internet marketing consultant is crucial.

As an internet marketing consultant you will come in contact with a variety of clients with varying levels of knowledge about business and internet marketing. Some will be completely new to business and will need basic guidance from their internet marketing consultant in regard to basic business matters as well as entry-level internet marketing concepts. On the other hand, you may have business professionals who are seasoned in business and marketing but are clueless about internet marketing. Last but not least are the e-business professionals who commission an internet marketing consultant for research, planning and internet marketing services including management of marketing campaigns.

As an internet marketing consultant you can provide full-service consultations, or you can target specific internet marketing areas in which you have gained expertise. Sometimes the latter is best because not only is there less for you to learn which enables you to truly provide expert services, but a narrowed scope of services can also provide a niche market which gives you potential for developing a thriving practice as an internet marketing consultant.

Niche areas you may wish to pursue as an internet marketing consultant include:

1. Market research
2. Preparation of marketing plans and/or business plans
3. Search engine optimization
4. Pay-per-click campaign management
5. Email marketing
6. Viral marketing
7. Link campaign management
8. Ezine advertising
9. Newsletter publishing
10. Distribution of expert articles
11. Media campaigns
12. Copywriting
13. Website development
14. Web hosting
15. Coaching services
16. Training and education
17. Publication of internet marketing books
18. Operation of a subscription service with

information about internet marketing

These are all services that an internet marketing consultant may offer. The service menu for an internet marketing consultant may focus on one specific type of internet marketing, a few different types of services, or full-service internet marketing consultation that includes all of the suggested services and even more. While providing some of the service offerings would require an internet marketing consultant to pursue self-development opportunities through continuing education and experience, some areas are easy to master without extensive experience or training.

When you specialize in a specific area of internet marketing, the fact that you are specialized can actually build your credibility as a professional internet marketing consultant. You can also participate in online forums about internet marketing or publish expert articles about internet marketing which can position you as an expert in internet marketing consultant further building trust and credibility which will enhance your business through word of mouth referrals.

With the exception of web hosting, no expensive equipment is needed to provide services as an internet marketing consultant. To provide services as an internet marketing consultant you will need access to various resources and publications which will keep you abreast of changes in the internet marketing industry. Basic computer equipment and some specialized software may also be necessary. The most important factor to remember is - to be a professional and credible internet marketing consultant you must develop expertise in whichever area of internet marketing you wish to consult in.